The largest Baltic e-grocery store Barbora owned by Maxima grupė is entering the Polish market.

Since expansion to Latvia and Estonia in 2018, Barbora focused on improving the service, creating the best shopping experience for customers, strengthening e-commerce market and attracting new customers in Baltics.

Rapid growth in Lithuania, Latvia and Estonia gave an impulse to a new stage of expansion. Barbora sees a lot of potential for growth of e-commerce in the Polish market. The capital Warsaw was selected for the first stage of expansion. 

Additional information

Barbora - the largest e-grocery store in Baltics, offering fast and convenient home delivery of food and other goods. Barbora started operations in Lithuania in 2014 and expanded to Latvia and Estonia in 2018.

Maxima Grupė owns the retail chains Maxima (in the Baltic countries), Stokrotka (in Poland), and T-Market (in Bulgaria), as well as e-grocer Barbora which operates in the Baltics.

Maxima Grupė’s consolidated revenue in the first half of 2020 grew by 6.3% versus the same period a year earlier to EUR 2.05 billion. Consolidated EBITDA was EUR 163 million.

Maxima Grupė is part of the Vilniaus Prekyba group, which controls and manages the group of subsidiary companies operating chains of retail stores and pharmacies as well as real estate development and property management companies in the Baltic States, Sweden, Poland and Bulgaria.